IBM is a leading cloud platform and cognitive solutions company. We are the largest technology and consulting employer in the world. With Watson, the AI platform for business, powered by data, we are building industry-based solutions to real-world problems. IBM is working with leading media and entertainment companies across the world to digitally reinvent their business with hybrid cloud and AI to deliver innovative and personalized experiences. At IBC, IBM will be demonstrating tools and solutions that can help companies become a Cognitive Enterprise. We will demonstrate solutions that are activated by insight enabled workflows, utilizing leading technologies such as IoT and Blockchain that are fuelled by data –all on a secure, hybrid, open and multi- cloud platform.