TAG Video Systems, the world leader in 100% SW, 100% IP, 100% COTS/Cloud, Probing, Monitoring and Multiviewing solutions, introduces its Zer0 Friction business strategy – an industry first.

Zer0 Friction is the next generation approach for the Media & Entertainment industry to deploy, operate and acquire Broadcast technology and take it to the next level by leveraging TAG’s unique ability to handle both compressed and uncompressed formats and support all major industry standards such as SMPTE 2110, 2022-6/7, JPEG 2000, MPEG TS, DASH, HLS and CMAF. TAG’s solution can be applied to all four major broadcast applications: Live production, Playout, Delivery and OTT and allows clients the operational agility to manage the software across applications and locations, maximizing asset utilization.

With Zer0 Friction customers aren’t restricted in how they use TAG’s multi-functional applications, where they use them across their ecosystem, or when they use them. Broadcasters can use a Multiviewer for live production in London and then apply the license to probe for errors in an OTT facility in New York. Clients are unrestricted operationally and financially to deliver the best possible content to consumers.

Founded 12 years ago, TAG has always been 100% SW, 100% IP, 100% COTS and offers a zero-commitment trial of the TAG system to ensure 100% satisfaction.  A software only company, TAG’s technology is deployed quickly with customers up and running in minutes. Support is handled remotely, and all software upgrades are delivered remotely on a continuous basis. 

As the industry transitions to cloud based IP workflows, TAG’s Zer0 Friction approach is an industry first in what will be the way broadcast applications will be deployed in the future.  Zero Friction breaks down the traditional barriers across the three pillars of a truly digital workflow: Technology, Operations, and Asset utilization to provide an unprecedented customer experience.