MIPCOM 2020 will not have exhibition stands in or around the Palais des Festivals, and Reed Midem have also shifted kids show MIPJunior to run at the same time as the main event.
The event will change its name to MIPCOM RENDEZVOUS CANNES, taking place from Monday to Wednesday, 12-14 October. MIPJunior, which normally takes place at an external hotel during the preceding weekend of MIPCOM, will be moved inside the Palais des Festivals and will run at the same time as MIPCOM RENDEZVOUS CANNES.
The new style event without stands, which Reed Midem said had been developed following consultation with clients, will see a new show floor plan being offering “open-space lounge concept to facilitate in-person business meetings.”
Organisers said MIPCOM ONLINE+, the new digital service first rolled out at MIPTV, would “offer a truly hybrid market experience” by extending reach for delegates unable to travel to Cannes. A curated program of conferences and screenings remains in place.
The changes come a month after MIPCOM organisers said there would be an event; a number of major players, including BBC and ITV, quickly said they wouldn’t have a corporate presence. Many are planning alternative digital events.